Marketing Explained Marketing Explained Have you run into a marketing term you need to understand? Then you’ve come to the right place! Helping marketers understand is what Samhub does best. Whether it’s a buzzword. your customers, or your marketing performance. Discover Samhub A B C D E F G I K L M N O P S T U V W A A/B Testing Ad Blockers Ad Copy Ad Networks Ad Relevance Advertising Budget Affiliate Marketing Algorithm Alt Text Always-on Marketing Analytics Attribution Attribution Model Audience Penetration Audiece Reach Audience Segmentation Audience Targeting B B2B Marketing B2C Marketing Backlinks Banner Ad Behavioral Targeting Bid Strategy Bing Ads Bottom of the Funnel (BoFu) Bounce Rate Brand Brand Awareness Brand Identity Brand Strategy Breadcrumbs Buyer Persona Buyer’s Journey C Call to Action Channel Attribution Channel Reach Churn Rate Click-through Rate (CTR) Consent Management Plafotm (CMP) Content Calendar Content Management System (CMS) Content Marketing Contextual Advertising Conversion Conversion Rate Conversion Rate Optimization (CRO) Cookies Cost per Click (CPC) Cost per Lead (CPL) Cost per Mille (CPM) Customer Analysis Customer Acquisition Customer Acquisition Cost (CAC) Customer Data Customer Data Platform (CDP) Customer Insights Customer Journey Customer Lifetime Value (CLV) Customer Persona Customer Relationship Management (CRM) Customer Retention Customer Segment D Data-driven Marketing Data Analysis Data Enrichment Data Management Platform (DMP) Demand Generation Demand-side Platform ( DSP) Digital Marketing Direct Marketing Display Advertising E Email Marketing Engagement Rate Evergreen Content F Facebook Ads First-click Attribution First-party Cookies First-party Data Frequency Cap G GDPR Geo-targeting Google Ads Google Search Console I Ideal Customer Profile (ICP) Impressions Informed Marketing Decisions Influencer Marketing Infographic K Key Performance Indicator (KPI) Keyword Research L Landing Page M Market Research Market Share Marketing Analytics Marketing Automation Marketing Budget Marketing Campaign Marketing Funnel Marketing Measurement Marketing Mix Modeling (MMM) Marketing Plan Marketing Qualified Lead (MQL) Marketing Report Marketing Strategy Media Mix Middle of the Funnel (MoFu) Multi-channel Marketing Multi-touch Revenue Attribution N Native Advertising O Omnichannel Marketing Organic Traffic P Paid Search Pay-per-click (PPC) Performance Marketing Personalization Programmatic Advertising Public Relations (PR) Retargeting Return on Ad Spend (ROAS) Return on Investment (ROI) S Search Engine Marketing (SEM) Search Engine Results Page (SERP) Search Engine Optimization (SEO) Share of Voice (SoV) Social Media Marketing Supply-side Platform (SSP) T Target Audience Third-party Cookies Top of the Funnel (ToFu) U Unified Marketing Measurement (UMM) User Privacy V Video Advertising W Website Analytics